Mercedes-Benz focuses new campaign on concentrated solar power (CSP) plant Gemasolar

Mercedes-Benz has chosen the Concentrating Solar Power (CSP) plant Gemasolar as the main setting for a new campaign

The Gemasolar solar plant, owned by Torresol Energy, has provided the setting for the new global advertising campaign of the automotive company Daimler, owner of Mercedes-Benz, to promote its new professional vehicle, the new Sprinter van, equipped with innovative technology. In line with the slogan