"Peak electricity demand drives disproportionately higher energy costs," said Mike Todman, president, Whirlpool Corporation North America. "If the differences between peak and off-peak energy costs are passed along to consumers, then Whirlpool Corporation believes there are great opportunities for home appliances to shift energy consumption outside of peak hours without forcing consumers to compromise on performance."
Widespread deployment of smart appliances will also increase the value of renewable energy sources such as solar and wind power, which are inherently variable due to weather. When wind- and solar-generated power availability is reduced, smart appliances will allow for the temporary reduction of energy consumption, helping to ensure reliable performance by the electrical grid even during periods of peak demand. The deployment of one million smart grid-compatible dryers could shift the equivalent energy of 10 coal fired, 500-megawatt power plants.
"Our company has been delivering innovations that meet consumer needs and desires for nearly 100 years, and for decades has been investing in the technologies that give consumers the ability to save energy," said Todman. "Whirlpool Corporation helped to develop the energy efficiency program known today as ENERGY STAR®. The stimulus funds being made available by the DOE will complement and accelerate the work that Whirlpool is already doing in this area."
In 2006, Whirlpool Corporation was the first appliance company to conduct a smart grid pilot, using 150 Smart Energy dryers in the Pacific Northwest. Whirlpool created and holds key patents for this type of technology.
"The pilot yielded remarkable results: when a grid sensor observed a peak demand event, the dryers turned their heating elements off, reducing their power demand by 95 percent, with little to no impact for consumers," said Hank Marcy, vice president, technology, Whirlpool Corporation.
This announcement builds on Whirlpool Corporation’s commitment that by 2015 all of the company’s electronically controlled appliances it produces – everywhere in the world – will be capable of receiving and responding to signals from the smart grid. This commitment is dependent on two important public-private partnerships:
* The development by the end of 2010 of an open, global standard for transmitting signals to and receiving signals from a home appliance; and
* Appropriate policies that reward consumers, manufacturers and utilities for using and adding these new peak demand reduction capabilities.
Whirlpool Corporation is Ranked in the Top 100 on the Newsweek Green Rankings
Whirlpool Corporation (NYSE: WHR) has been ranked #78 on the Newsweek Green Rankings. The rankings listed the 500 greenest big companies in America.
Whirlpool has had a corporate office for environmental control for almost 40 years. Whirlpool became the world’s first appliance manufacturer to announce a global greenhouse gas reduction target in 2003. The company announced recently that by 2015 it will make all electronically controlled appliances its produces outfitted with the capability of receiving and responding to signals from smart grids.
About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2008, 70,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at