Companies using the WindMade label must source a minimum of 25 percent of the electricity consumed from wind power. The wind energy share can be procured through a company-owned wind turbines, a long-term power purchase agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade™. The exact percentage of the wind energy share will be stated on the label. A separate label for products is in development and will be released during 2012.
The companies pioneering the use of the world’s first wind power consumer label were unveiled today at an event hosted by WindMade™ and the UN Global Compact in New York. Here, 15 companies announced their commitment to become certified under the new WindMade™ consumer label.
The label allows participating companies to communicate the share of wind power and other renewable sources as part of the overall power consumption of their operations. The objective behind WindMade™ is to drive demand in wind power, thereby boosting investment and growing the renewable energy market.
“These companies are at the forefront of the global sustainability movement,” said Henrik Kuffner, WindMade’s CEO. “We are delighted to have them on board the unique WindMade™ initiative, and are confident that many others will follow suit in the coming weeks and months.”
“Consumers are ready to act. 67 percent of 31,000 consumers globally have told us they would favor WindMade™ products, even at a premium. “WindMade™ empowers people to choose brands that choose wind,” said Morten Albæk, SVP Global Marketing and Customer Insight at Vestas, which initiated the WindMade™ initiative earlier this year.
“Clean growth is good economics”
“We believe clean growth is good economics,” added Sabine Miltner, Group Sustainability Officer for Deutsche Bank, one of the first companies to be WindMade certified. “We are committed to leveraging our core business expertise towards a cleaner and more energy efficient global economy. WindMade is an important step toward more market transparency and we are pleased to join this new partnership.”
“The supply side of the clean energy sector can clearly deliver, but now it is time to galvanize demand. Government has done their part, and it is now up to the corporate community to demonstrate leadership by committing to clean energy development. WindMade™ provides us with a roadmap for achieving this,” said Curtis Ravenel, head of sustainability at Bloomberg.
The 15 WindMade corporate pioneers and founders are:
Motorola Mobility (cell phone manufacturer)
Deutsche Bank (financial services provider)
BD (Becton, Dickinson and Co.) (medical technology)
Method (maker of home and personal care products)
Better Place (electric car infrastructure)
Widex (hearing aid manufacturer)
Droga5 (advertising agency) G24 Innovation (solar energy)
Engraw (textile producer)
RenewAire (energy recovery ventilator TTTech (supplier of communication andcontrol platforms)
PwC DK (professional services)
Bloomberg (financial news and data service)
LEGO Group (toy manufacturer)
Vestas Wind Systems (wind turbine manufacturer)