Intersolar North America 2011 Showcases Solar Technology Evolution

Intersolar North America, the premier solar industry exhibition and conference in North America for solar professionals to exchange information and develop business opportunities in the U.S. solar market, is featuring next-generation solar energy products and cutting edge technologies from around 800 exhibitors. With registered visitors representing 62 countries and exhibiting companies from 30 countries, Intersolar North America provides a true global perspective of the solar industry, while focusing on the momentum and challenges facing the North American market.

Solar technology continues to evolve

The solar industry has long focused on developing new solar technologies that promise to deliver greater efficiency, higher performance and an increased energy harvest, in turn boosting ROI for system owners and encouraging solar adoption—and Intersolar North America is the place to see them first. Intersolar North America has a multi-year tradition of showcasing game changing solar technology on the exhibition floor and highlighting technology trends in conference tracks and exhibitions.

"Intersolar North America provides the most comprehensive conference and exhibition experience for solar industry executives," said Markus Elsaesser, CEO of Solar Promotion International GmbH, one of the exhibition and conference’s organizers. "We’ve designed our program to educate attendees on how best to move their companies forward, and intensify innovative product development, policies and financing models that will continue to grow the North American solar market. In tandem with educational conference sessions, discussions on the floor of the exhibit hall will lay the foundation for the next major industry deal."

Many of the major players in the solar industry will make announcements at the show to introduce new products and technology upgrades. Steve Hill, president of Kyocera Solar Inc. said, "As a first-time exhibitor at Intersolar, we look forward to participating in the conference and exhibition as it provides an opportunity for Kyocera to showcase its high-quality and innovative solar products to a world audience."

Maximizing the Intersolar North America experience

The exhibition provides the opportunity for attendees to learn directly from industry leaders and players deep in the solar trenches to gain insight about the trends and impactful new technologies shaping the industry.

A developing trend within the solar industry is the increasing use of distributed power electronics for systems of all sizes, from residential to commercial. A nominee for the Intersolar AWARD in 2010 and 2011, Tigo Energy is the first company to be a finalist for the Intersolar AWARD in back-to-back years. "Since launching our Maximizer System at Intersolar North America in 2010, demand for our products has been extremely high, in both residential and commercial applications," said Tigo Energy CEO Sam Arditi.

Because the solar market is characterized by a high degree of complexity and a wide variety of technical demands, one of the industry’s main challenges is to ensure sustainable and profitable market growth. Thomas Mart, director of Photovoltaics at Siemens Energy, Inc., is discussing some of the issues currently facing the PV solar market and outline several effective strategies for surmounting them in his discussion, "Using Reliable Modeling and Value Engineering to Maximize Output, Increase IRR and Offset Balance of System Costs" during the Intersolar Innovation Exchange.

"Through our participation in Intersolar North America, we hope to increase our market visibility and demonstrate the ways in which our PV, concentrated solar energy and CPV solutions are tailored to each customer’s individual requirements, the intensity level of local solar radiation, and a variety of other factors," said Mr. Mart.

Concentrating solar power photovoltaic (CPV) technology has made great strides recently, emerging as a technology to watch with forecasted utility-scale installations to grow to more than 1 GW by 2015. CPV has won several project bids in recent years. Attendees of Intersolar North America can see the latest in CPV technology from companies such as California-based exhibitors Amonix and Solfocus, and French company, Soitec.

A variety of networking opportunities also provide the chance to mingle with industry stalwarts and innovative startups alike, one of the main reasons exhibitors like module producer Upsolar keeps returning to participate. "Since Upsolar first exhibited at Intersolar North America in 2009, we’ve found the show floor to be ripe with opportunities to connect with international players across the PV supply chain," said Upsolar CEO Zhe Jiang. "As we continue to expand our presence in North America and around the world, we look forward to another fruitful week building connections in San Francisco."

Intersolar North America takes place annually in San Francisco’s Moscone Center West Hall. Since its establishment in 2008, the exhibition and conference have developed into the premier platform for the solar industry in North America. Intersolar North America focuses on photovoltaics and solar thermal technology and has quickly established itself among manufacturers, suppliers, distributors and service providers as an international industry meeting point. More than 800 exhibitors and over 22,000 trade visitors are expected in 2011. The conference and accompanying programs are catering to an expected 2,500 attendees.

Intersolar’s global event series spans three continents and features over 3,000 exhibitors and 100,000 visitors in 2011. With 20 years of experience, Intersolar uses its unparalleled knowledge to drive the development of solar markets around the world. Intersolar’s events in North America, Europe, India and China form a global network that uniquely brings together the most influential solar markets around the world.