Swiss startup to lease Tesla Roadsters for corporate events and road rallies

Formula One driver Erik Comas has launched Green Cars Challenge to promote zero-emission, high-speed fun on some of the world’s most scenic roads.

His company is purchasing five electric vehicles Tesla Roadsters and will rent them for multiday touring excursions in the Swiss Alps and the French countryside. During the journeys, participants will experience the Roadster’s legendary torque along Europe’s most breathtaking motorways.

While thrilling to the Roadster’s 0-97 kph in 3.7 seconds, Green Cars Challenge participants will make pit stops at award-winning restaurants, hotels and spas. They will also participate in seminars and bonding exercises aimed at promoting teambuilding and sustainability.

Last week, at the opening of Tesla’s new showroom in Paris, Tesla CEO Elon Musk personally handed over the keys to the first of five Green Cars Challenge cars to Comas.

Comas is a longtime fan of Tesla. In March, he drove a Tesla Roadster in the Monte Carlo Alternative Energy Rallyand became the first person to win any Federation Internationale de l’Automobile -sanctioned championship in a fully electric vehicle. The Roadster’s landmark victory in the three-day, nearly 1,000-kilometer challenge also marks the first time an electric vehicle has dominated a FIA competition worldwide.

“Driving the Roadster in Monte Carlo demonstrated, without a shred of a doubt, that there is no need to compromise between cars that are energy efficient and fun to drive,” Comas said. “The Roadster also underscores that social and environmental responsibility are important messages for business executives in the 21st century.”

In addition to serving corporate customers on multiday excursions and teambuilding exercises, Green Cars Challenge will also participate in motoring events and eco rallies.

Tesla’s goal is to produce electric cars for mass-market, mainstream consumers. Tesla has already delivered about 1,300 electric vehicles, zero-emission cars in at least 30 countries. With a relentless focus on customer service, Tesla sells cars directly to clients, both online and at the following European showrooms: London, Monaco, Zurich, Munich, Copenhagen and Paris. Tesla has eight additional showrooms in North America.