TXU Energy Launches 100% Texas Wind Plans

TXU Energy today unveiled a new brand designed to reflect TXU Energy’s continued commitment to its customers and the Texas electricity market. TXU Energy, the leading retail electric provider in Texas, also launched a new suite of TXU Energy Texas Choice plans that offer 100% Texas wind resources.

The new branding reflects a stronger commitment to consumers with an expanded product portfolio to better serve the needs of Texans. The new TXU Energy Texas Choice plans offer 100% wind energy purchased from renewable Texas resources.

The entire Texas Choice suite of products also offers customers the opportunity to receive three percent cash back on their annual electricity purchases in the form of a Visa® prepaid card that they can spend as they choose. TXU Energy is the only electricity provider that offers cash back loyalty rewards based on customers’ annual electricity purchases.

Plus, customers can choose to lock in price protection for up to two years, without the risk of a variable rate plan. For more information on the new plans, customers can go to txu.com/wind.

“As the number one choice for electricity in Texas, TXU Energy continues to connect closely with customers in the competitive market," said Michael Grasso, chief marketing officer for TXU Energy. "Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We deliver innovative products into the market and offer new renewable energy options, all to ensure we provide our customers the opportunity to save money and help the environment."

The new, modernized brand reflects TXU Energy’s business strengths and market-leading position. The new logo is indicative of our forward-looking stance, focusing on the company’s renewed commitment to our customers, and representing our balanced approach to energy conservation.

TXU Energy will support its new brand positioning through an integrated marketing campaign, which includes a mix of television, radio, print, online and outdoor advertising across the state beginning April 5. The company’s Web site, txu.com, is live today with the new brand identity, and TXU Energy will immediately start changing the logo on products, facilities, and marketing materials.

TXU Energy is a market-leading competitive retailer that provides electricity and related services to more than 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services.