Nissan Electric Mobility & a ‘greener’ world

In every newspaper, on every TV channel and radio station, we are constantly bombarded with warnings about the damage motor vehicles are doing to our environment, the future availability and price of petrol and diesel, and the need to find cleaner, cheaper alternatives to the internal combustion engine.

In certain sections of the press, we are seeing and hearing information about the huge progress being made in car design using renewable, sustainable materials. It’s easy to be sceptical, dismiss the warnings, and find fault in these new, unfamiliar vehicles.

Nissan and other like-minded companies are heeding the warnings and pointing drivers towards the electric cars of the future. We are taking quick and positive steps to introduce alternative forms of energy into the world of motoring and contribute to the advances being made in car design.

Of the fuels being considered, electricity is the one that makes most commercial sense at the start of this new decade.

On 3rd March in Geneva, with partners from Portugal, Ireland, One North East in the UK, the Principality of Monaco and others, Nissan launches an Electric Mobility campaign designed to raise awareness of electric vehicles and ‘green’ energy, steer early adopters, teach those who are still too young to drive, and alter the perceptions of those who have so far chosen to ignore what, for many of us, is already a huge issue.

Improvements in lithium ion batteries technology and government support for the installation of public charging points are helping accelerate the growth in interest in Electric Vehicles.

Nissan will begin delivering its zero-emission vehicle, the Leaf, at the end of the year. It plans to begin mass production in 2012, with a planned for a capacity of 500,000 electric vehicles in Japan, Europe and the United States. The car uses a lithium-ion battery, which Nissan is producing in a joint venture.

Nissan believes that its programme of engaging with automotive- , environmental- and energy-focused bloggers will make a valuable contribution to this crucial change in the way we look at cars and motoring. And with dedicated Twitter, YouTube and Facebook accounts, informative events and a general buzz about electric car starting in Geneva this week, the forum for serious debate is there for all to see and contribute to.

On 3 March, bookmark in your web browser, start following @electromobility on Twitter, add Electric Mobility as a Facebook friend, and visit the Electric Mobility YouTube channel..

And tell your friends and family. You never know, you may be converting a sceptic and opening the world of energy-efficient motoring to somebody for the first time.