Through this new relationship, REpower will benefit from Suzlon’s market knowledge and customer network. Suzlon in the US and Australian wind power markets is represented by teams with considerable depth of experience, established presence and relationships – which will allow REpower to rapidly penetrate and strengthen its business in a dynamic, competitive environment. With more utilities and investors seeking global renewable portfolios, the agreement provides both companies a major competitive advantage by allowing customers to select a mix of products best suited to their particular requirements from the range of Suzlon and Repower turbines, and combining it with global reach and delivery capabilities.
REpower CEO Mr. Per Hornung Pedersen said, “We have great confidence in Suzlon’s sales capabilities and are happy that they have taken REpower’s agency, as this allows us to bank on their vast experience in the US and Australian markets, thereby boosting our own sales activities of REpower’s high performance products in these countries. Given the projected increase in demand in the short to mid term in these key markets, our agreement comes at the right time.”
Commenting on the agreement, Mr. Sumant Sinha, COO of Suzlon Energy said, “This is a positive step for Suzlon and REpower. It leverages our complementary strengths and product ranges and allows us to reach more customers with products and solutions tailored to their exact needs. We are confident that the agreement will drive growth for both companies and create value for all our stakeholders.”
Australia and US are key growth markets for wind energy. Governments in both countries have recently adopted various policies to stimulate investment in renewable energies which would result in a steady growth in demand for wind energy within these markets. The Renewable Energy Target (RET) legislation, enacted earlier this year by the Australian Government, sets an ambitious target of 20 per cent of all electricity coming from renewables by 2020. In the US, the American Recovery and Reinvestment Act of 2009, significant financial support is available to wind energy projects installed before 2012. In addition several US states have also set varied targets ranging from five to 30 percent.