"Our industry acutely recognizes that now is the time to redouble our ongoing efforts to lay the groundwork for making plug-in electric transportation in this country a reality, not just a vision," said Anthony F. Earley, Jr., Chairman and CEO of DTE Energy and Chairman of the Edison Electric Institute. "We, as an industry, are eager to collaborate with the auto industry and others to bring PEVs to market."
EEI President Tom Kuhn added, "At a time of mounting concern about climate change, U.S. energy security and unemployment, plug-in electric vehicles will help tame carbon emissions while reducing oil imports and creating jobs. We also are mindful of President Obama’s very ambitious challenge to put one million PEVs on the road by 2015."
Their comments, which came in conjunction with "The Business of Plugging In"–a conference here on the commercialization of PEVs sponsored by DTE Energy, General Motors, and the University of Michigan–launched the industry’s commitment to help accelerate the penetration of PEVs in the United States. In addition to EEI’s Kuhn, Earley was joined by Bill Ford, Executive Chairman of Ford Motor Co. and Michigan Gov. Jennifer Granholm. Ford underscored the automaker’s commitment to PEV production, while Granholm outlined how Michigan would contribute to the goal.
"State governments in the Midwest are committed to collaborating with all partners to ensure we have the infrastructure and electrical capacity needed to support large-scale growth in plug-in electric vehicles," Granholm said. "The Midwestern Energy Infrastructure Accord, unveiled earlier this month at our Midwestern Governors Association Jobs and Energy Forum in Detroit, calls for expanding electric transmission capacity and adopting smart grid technologies."
The co-chairs of EEI’s Electric Transportation Task Force, Ted Craver, Chairman and CEO of Rosemead, Calif.-based Edison International, and Bill Johnson, CEO of Raleigh, N.C.-based Progress Energy, led the development of the pledge, which was endorsed by EEI’s Board of Directors in September.
"It’s important that the customer experience with plug-in electric vehicles be a good one," said Craver. "As the market for plug-in vehicles develops and matures, electric utilities will need to work closely with state and local officials, public and private entities, automakers and other stakeholders to make sure the charging infrastructure is ready."
Besides testing "smart" charging systems that can provide load management or vehicle-to-grid applications, utilities also have started installing advanced metering infrastructure to support electric drive vehicles, focusing on charging technology, evolving rate design and managing electricity demand. Ultimately, the smart grid will become an invaluable partner in bringing PEV technology to the market, the executives said.
EEI members today also committed to develop and implement a customer service process that will be able to handle numerous PEV customer requests ranging from questions about charging stations to rate options and incentive plans.
"We will work to build on our experience with electric vehicles to help remove barriers to early customer adoption," said Johnson. "Early successes in using this exciting and complex technology will help encourage a transformation in the way we travel. Utilities are proud to work together on this important initiative."
Equally important, utilities will work closely with federal, state and local policymakers to support purchase and ownership incentives for vehicles and infrastructure alike. "Encouraging widespread adoption of electric transportation is an important piece of our strategy to reduce greenhouse gas emissions," Craver explained.
The utilities also pledged to continue the electrification of their own fleets as quickly as possible and collaborate with industry suppliers to develop sustainable fleet acquisition and operations plans.
"Our industry is already using neighborhood electric vehicles and will electrify the rest of our fleets as it makes sense," Johnson said. "We hope to drive the development and deployment of PEVs for medium- and heavy-duty utility applications, which will help us save money through reduced fuel costs and decrease our carbon emissions."
The utility industry’s PEV pledge focuses on the following electric utility industry components of the commercialization of PEVs:
* Infrastructure–Utilities will help ensure there are no system impacts from fueling large numbers of plug-in vehicles from the power grid. They also will help develop comprehensive local charging infrastructure plans.
* Customer Support–Utilities will ensure that PEV customers receive excellent customer care on questions ranging from charging mechanics to rates.
* Customer and Stakeholder Education–Utilities will collaborate with state and local officials, automakers and other stakeholders to provide comprehensive education outreach to customers on all aspects of PEVs.
* Vehicle and Infrastructure Incentives–Utilities will work closely with federal, state and local stakeholders to encourage PEV penetration, including purchase incentives, tax rebates, off-peak charging rates and subsidized parking.
* Utility fleets–Utilities will take significant steps to accelerate the introduction of PEVs into their utility fleet operations.
Industry-Wide Plug-In Electric Vehicle Market Readiness Pledge
DETROIT (October 21, 2009) — EEI member companies are committed to making electric transportation a success. At the center of these efforts is the industry-wide pledge to plug-in electric vehicle market readiness. The pledge represents a culmination of efforts by EEI member companies to survey the current state of electric transportation initiatives among utilities, evaluate how those initiatives fit in with the overall goal of advancing transportation electrification and determine what more is needed. There are five areas of focus:
1. Infrastructure: Utilities pledge to proactively work with their state regulatory and legislative bodies to assess and address any potential system impacts from fueling large numbers of plug-in vehicles from the electrical grid. Further, utilities will work collaboratively with state and local officials, public/private entities, automakers, and other stakeholders to help develop a comprehensive local charging infrastructure deployment plan.
2. Customer Support: Utilities pledge to assure that a robust customer service process is in place that can scale up to support large numbers of plug-in vehicle customer service requests ranging from charging infrastructure installations to utility-specific rate options and incentive plans. Utilities will work with stakeholders to facilitate a streamlined charging installation process.
3. Customer and Stakeholder Education: Utilities pledge to collaborate with state and local officials, public/private entities and automakers to help implement a broad nationwide education program highlighting the benefits of electric transportation (energy security, reduction in greenhouse gases and air pollutants); the benefits of electricity as an alternative fuel; the creation of public-access charging infrastructure; steps cities and individual customers need to take to get plug-in ready; and the importance and benefits of off-peak charging.
4. Vehicle and Infrastructure Incentives: Utilities pledge to work with federal, state and local stakeholders to help develop purchase and ownership incentives (monetary/non-monetary) supporting both vehicles and infrastructure deployment. Incentives could include purchase incentives, tax rebates, off-peak charging rates, preferential and/or free parking, and grants for charging infrastructure installation, all designed to encourage a significant penetration of electric transportation solutions.
5. Utility Fleets: Utilities pledge to develop new sustainable fleet acquisition and operations plans, helping drive development and significant deployment of electric transportation solutions in light-, medium- and heavy-duty utility applications. These efforts could include development of industry-wide vehicle specifications by weight class; industry-wide fuel economy requirements; fleet user education programs; and industry-wide best practices, all designed to help achieve a significant increase in fleet fuel efficiency and a commensurate decrease in GHG and other emissions.
The Edison Electric Institute (EEI) is the association of U.S. shareholder-owned electric companies. Our members serve 95 percent of the ultimate customers in the shareholder-owned segment of the industry, and represent approximately 70 percent of the U.S. electric power industry. We also have more than 65 International electric companies as Affiliate members, and more than 170 industry suppliers and related organizations as Associate members.