New Electric Car in 2010: the CODA Sedan

Colorado Governor Bill Ritter was among the first to test drive the prototype. "This is the first Colorado company the Department of Energy has provided loan guarantee money," said Bill Ritter. "It means they believe in the concept." Company officials hope to put 20,000 of the battery-powered cars into production this year.

The company expects to sell about 3,000 “Coda Sedan” vehicles in the fourth quarter of 2010. The cars will be manufactured in China by state-owned Harbin Hafei Automotive. They are to have lithium-ion batteries made by Tianjin Lishen Battery Joint-Stock Co based in Tianjin, China.

At about $35,000 apiece, Governor Ritter says the Coda produces no emissions and takes only six hours to charge. "You take that car and it goes to someone’s garage," he said. "That person plugs it in, their energy’s delivered to their home through solar or wind or geothermal, and there’s zero emissions as part of operating that vehicle."

At its core, Coda Automotive is a company built on ingenuity and ideals. Headquartered in Southern California, CODA were formed by a group of innovators, experts in their fields, motivated to solve some of today’s most pressing problems to leave a better world for their children.

The business model is unique. CODA maintain complete control of the brand, design, and intellectual property, while finding solutions to help reduce the cost of manufacturing.

Coda employs a core team of highly proficient and driven individuals, supported by a global network of partners. Yet, CODA spirit is that of pure American entrepreneurialism. And by developing practical, convenient, safe and affordable cars, CODA are leading the electric vehicle revolution.

Coda is not a fashion statement for the elite. It is a model for the mainstream. Together we can change the world. And the time for change is now.

The US has less than 2% of the world’s proven oil reserves, which is why in 2008, imported 70% of oil while sending $468 billion to foreign sources. This harms the economy and threatens the security. Driving a Coda means helping to end the dependence on foreign oil.

Every gallon of gasoline burned releases 20 pounds of CO2 and other harmful pollutants into the atmosphere. Coda produces zero tailpipe emissions.

$3 to drive 100 miles, compared to $17 for a comparable gas engine sedan. Charge at home, and never stop at a gas station again.

A power system with a fraction of the moving parts of a gas engine car means less wear and tear, fewer trips to the mechanic and a longer life span for your Coda.

Coda Automotive, formed and developed under the stewardship of entrepreneur Miles Rubin (known for his marketing and sales of low-speed, electric fleet vehicles under the Miles Electric Vehicles brand), announced that it will be introducing an affordable, full performance all-electric sedan to the mainstream California market in 2010. Additionally, the company, which has an existing long-term sourcing contract with Tianjin Lishen Battery Joint-Stock Co., Ltd., (Lishen) for lithium-ion batteries used in the Coda, announced the establishment of a global joint venture with Lishen to design, manufacture and sell transportation and utility power storage battery systems.

As a new automotive company, Coda Automotive’s focus will be on branding, designing and manufacturing fully safety compliant, all-electric cars capable of mainstream performance and highway use. Scheduled for delivery in the fall of 2010 in California, the four-door, five-passenger, fully-equipped mid-size Coda sedan will be available for $45,000 (mid-$30,000s after including a $7,500 Federal tax credit and additional state incentives).

Powered by a 333V lithium-ion battery with a real-world range of 90 to 120 miles depending on individual driving habits, the Coda sedan travels far enough between charges to satisfy 94% of daily driving routines. The onboard charger plugs into any 110 or 220V standard outlet and completes a full charge in less than six hours at a 220V service. Charging the battery for a 40-mile commute can be completed in two hours.

"The Coda sedan is an all-electric vehicle for everyone," said Kevin Czinger, President and CEO, Coda Automotive. "It’s a practical revolution for real drivers who need reliable transportation."

The battery system is the chief enabling technology for electric cars and Coda has established its strategic position in the development and commercialization of automotive grade battery systems through the joint venture with Lishen. Lishen is one of the world’s largest manufacturers of lithium-ion cells and a key supplier to Apple, Motorola, Samsung and Vodafone, among others.

The joint venture’s manufacturing facility is located within Lishen’s existing manufacturing complex in Tianjin, China, thus accelerating the company’s ability to commercialize the battery system and bring an all-electric car to the mass market. Plans have been made to establish capacity in the U.S. in partnership with a U.S. battery company.

"The uncertainty of battery supply is an issue that plagues many electric vehicle manufacturers today," explains Czinger. "This long-term agreement has enabled us to design an integrated battery system with an existing world-class partner with mass manufacturing capacity. That enables us to rapidly industrialize Coda’s power system for commercial volume production and to scale the business. Eventually, we expect to manufacture batteries in the U.S."

Coda’s internal team, along with specialized U.S. and European engineering partners, oversee the manufacturing process to ensure that Coda vehicles are built to Western safety specifications and market expectations.

This includes vehicle body design, safety engineering, the design and engineering of the battery pack, battery management system and power electronics, and additional engineering to integrate an electric vehicle drivetrain (comprised primarily of Tier 1 U.S.-based supplier components) into the chassis. The Coda sedan is engineered to be FMVSS compliant, and based on existing crash test results the company expects a four or five-Star NCAP crash rating.

Coda Automotive employs a creative, open and flexible variable cost/low capital expenditure business model. The company has a core team of engineers who work with a network of top-tier partners that provide engineering services and components. The company controls brand, design and IP while teaming with established large-scale manufacturers and assemblers to avoid the most capital intensive aspect of the car business.

Coda’s manufacturing partner, Hafei, is an established state-owned Chinese manufacturer of automobiles and airplanes and has delivered more than one-million vehicles and currently produces two-hundred thousand vehicles per year.

Featuring a fraction of the moving parts of a gas-powered vehicle, the Coda sedan is less susceptible to wear-and-tear and never requires an oil change. The company estimates that it will cost less than $3, on average, to drive 100 miles. A comparable gas-powered sedan that gets 20 mpg costs about $17 per 100 miles. Driving a Coda equates to over $2,000 in operation and maintenance savings at normal driving $20,000 over a ten year period.

The Coda sedan is fully-equipped for comfort, convenience and safety. Factory-standard equipment includes a telematics package, navigation with turn-by-turn directions, a "green screen" that monitors driving efficiency, roadside assistance with an emergency button, a Bluetooth system with an embedded microphone, AM/FM/XM radio with Sirius satellite capability, iPod dock, MP3/USB connectivity, security system, aluminum wheels, and power windows, doors and mirrors.

Safety equipment includes anti-lock brakes with electronic stability control and advanced airbags with an occupant detection system. The vehicle is backed by a three-year/36,000 mile warranty.

Coda Automotive employs a direct distribution model, and will sell the vehicle only in the state of California initially. Coda will also perform the vehicle’s maintenance and service through an outsourced network comprised of brand name car service partners. Customers interested in purchasing a CODA can register their interest on the new CODA website at The company will contact interested customers on a first come, first served basis later this year.

About Coda Automotive: Headquartered in Santa Monica, Calif., Coda Automotive is a manufacturer and distributor of all-electric, highway capable vehicles. Launched in June 2009, the company brands, designs, markets and distributes electric vehicles utilizing a manufacturing partnership strategy which allows Coda Automotive to develop vehicles rapidly in a flexible manner avoiding the traditionally capital-intensive nature of the automobile business. Coda Automotive’s first vehicle, the Coda sedan, will be delivered in the fall of 2010.