?Revenge of the Electric Car? Documentary Opening Tomorrow

Edmunds.com senior analyst Michelle Krebs appears in the new documentary “Revenge of the Electric Car” opening tomorrow in select markets. Krebs offers a candid take on how electric vehicles have surged back onto dealer lots after effectively getting killed off in the mid-1990s.

“Now that vehicles like the Nissan Leaf battery-electric hatchback and Chevrolet Volt plug-in hybrid sedan are on the market and we aren’t seeing droves of consumers buying them, soberness is setting in,” notes Krebs, who has covered the automotive industry for 30 years. “Under the pressure of existing and impending fuel economy legislation, automakers are wondering about the electric car business model.”

Discussion of the Corporate Average Fuel Economy (CAFÉ) legislation can be found at www.autoobserver.com/2011/10/edmunds-ceo-gives-consumers-a-voice-on-cafe.html.

Edmunds.com offers consumers an online guide to decide whether electric vehicles are right for them. Factors affecting that decision include length of commutes, local electricity costs and, of course, the price tags on the cars themselves. For more information, please visit Edmunds.com at www.edmunds.com/car-buying/are-you-ready-to-buy-an-ev.html.

“Revenge of the Electric Car” is the new feature documentary film about electric vehicles from Chris Paine, director of the 2006 success, “Who Killed the Electric Car?” The new film tells the story of how the plug-in car has come back from the dead in just a few short years, going behind the scenes for three years with three carmakers and one converter as they race to bring their electric cars to market. Paine was among the celebrities in attendance at this weekend’s “National Plug In Day” celebration described at www.autoobserver.com/2011/10/plug-in-pride-celebrated-in-weekend-events.html.

Journalists interested in speaking with Michelle Krebs for more insights and analysis on the electric car industry may arrange an interview by contacting Edmunds’ PR office at 310-309-4900 or pr@edmunds.com. For press inquiries about the film, please contact Shannon Treusch at 212-445-7100 or shannontreusch@falcoink.com.

Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its mobile site makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site features the wireless Web’s highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.