Turning big data into solutions that add value for the customers is a priority for Vestas. Wednesday, the Danish turbine manufacturer was recognised for its digital efforts, when its VestasOnline concept was awarded three times at the Danish Internet Awards 2013.
Vestas took first prize within the categories “Digital Business Development” as well as “Data Application”. Furthermore, Vestas was awarded the jury’s special award, the “Pioneer Prize”, for creating a positive, forward looking image of e-business.
Winning not only one but three digital business awards underlines the Danish turbine makers’ ability to make innovative digital solutions in order to create added value for both Vestas’ customers and the company itself.
The key is Vestas’ advanced utilisation of big data. Based on the company’s “Firestorm” supercomputer, Vestas constantly gathers data about wind, weather and the real-time performance from almost 25,000 turbines all over the globe. Through the digital platform VestasOnline, developed in collaboration with digital agency Creuna, these massive amounts of complex information are made available to Vestas’ customers in the form of user-friendly online-applications such as VestasOnline PowerForecast and VestasOnline WeatherForecast (see factbox).
“With VestasOnline, we have commercialised our use of big data and converted this part of our business into important knowledge and useful services for our customers. VestasOnline makes it possible for our customers to optimise the revenue generated through better predictability of the power output,” says Christian Frederiksen, Vice President for Global MarCom & Corporate Relations and responsible for Vestas eBusiness.
To Morten Albæk, Group Senior Vice President for Global MarCom & Corporate Relations, big data is also vital for Vestas in another way.
“In a market characterised by increased competition, digital services can be the decisive factor. Intelligent use of big data enables us to offer our customers some unique services that will improve their investments in wind,” Morten Albæk explains.
VestasOnline PowerForecast gives the customers an overview of the forecasted power generation of their wind power plant. This means that the customers can better estimate the amount of electricity they have at their disposal and will be able to sell on the energy market.
VestasOnline WeatherForecast makes it possible to plan maintenance of the wind turbine at times when it affects power production the least. For the customer, it means less downtime and thereby improved return on investment. For Vestas, it is a new and highly important tool that makes its growing service business even more effective and profitable.
Every single day, Vestas wind turbines deliver clean energy that supports the global fight against climate change. Wind power from Vestas’ more than 49,000 wind turbines currently reduces carbon emissions by approximately 55 million tons of CO2 every year, while at the same time building energy security and independence.
Today, Vestas has delivered wind energy in more than 70 countries, providing jobs for around 18,000 passionate people at our service and project sites, research facilities, factories and offices all over the world. With 65 per cent more megawatts installed than our closest competitor and more than 55 GW of cumulative installed capacity worldwide, Vestas is the world leader in wind energy.
We invite you to learn more about Vestas by visiting our website at www.vestas.com