Proton to focus on electric cars

In a statement, DRB-Hicom group managing director Datuk Seri Haji Mohd Khamil Jamil said the move means that product renewal and enhancement is one of the major agenda lined up by the company for Proton.

“As automotive technology evolves, green technology has gained momentum as well as the approval of many environmentally conscious consumers. As such, hybrid and electric vehicles are one of the main focus areas.

“Proton will continue to strive to cater to its consumers’ needs, tastes and lifestyle requirements as well as be in line with global automotive market trends,” he added.

Mohd Khamil said as both DRB-Hicom and Proton work hand-in-hand to promote performance and diversify product offerings, it will be crucial for the national auto maker to broaden its talent capabilities and raise the quality of its workforce.

The International College of Automotive (ICAM) established by DRB-Hicom can provide one of the best synergies and perhaps be the golden key to Proton’s core competence to unlock the future for Proton, he said.

“ICAM, the only local centre of education that offers automotive courses covering both upstream as well as downstream of the total automotive value chain, also prides itself with a unique holistic teaching approach enlisting teaching personnel who are also industry professionals,” he said.

Mohd Khamil also said as the government continues with efforts to enlarge the nation’s automotive industry, the National Automotive Policy should also be able to reach out and encourage global players to intensify their presence and investments in Malaysia.

“DRB-Hicom will maintain its intention and interest to safeguard the national car company while at the same time encourage, facilitate, grow and enhance Malaysia’s national automotive industry, hence making Malaysia a preferred automotive hub capable of rivalling its neighbours,” he said.