The THINK City on display at the stylish new m-way concept store in Zurich

The m-way store has been specially created and designed by Migros the Swiss retailing giant and  THINK’s distribution partner in Switzerland.

The THINK City is the best selling Electric Car in the world and is on sale across Europe with sales and production about to commence in the US. THINK has been a unique innovator in pure electric vehicles and power-train technology for nearly twenty years, positioning the company as a world leader in producing cars on a dedicated and highway safe platform. The City can maintain speeds of 70 miles per hour and travel up to 100 miles on a single charge. Approaching 10,000 have been sold accumulating 35 million zero-emissions road miles to date.

Michael Lock, Chief Marketing Officer at THINK commented, “Migros has created a fantastic retail showcase in Zurich for both the THINK City and for Electric Mobility. It is a great example of how together with our partners, THINK is not just revolutionizing personal mobility but also the way in which cars are sold. This is about developing a more engaging retail customer experience than the traditional car dealer model. We will be replicating this approach in many urban centres in cities across the world as we accelerate our global expansion plans.”

“The THINK City is the first purely electric vehicle in series production here in Europe,” says Thomas Schröder, Project Manager at Migros “The car is visually appealing, and it accelerates well. Its high degree of recyclability convinced us that it was in line with one of Migros’ core values: sustainability.”

Visitors to the m-way store can experience electric mobility in all its diversity. It is presented with multimedia screens, special exhibits and a library providing knowledge in a fun and entertaining way. m-way provides all the answers to questions people might ask about the new world of electric vehicles. The focus of the m-way stores is to show an extensive selection of attractive electric cars for rent, lease or to buy. The THINK City with lithium ion batteries is the star in the store exhibited alongside other electric vehicles such as electric scooters.

THINK is a pioneer in electric vehicles and a leader in electric vehicle technology, developed and proven over 20 years. This heritage gives THINK a head start with nearly 10,000 electric vehicles on the road and more than 56 million kilometres (35 million miles) of customer experience. The THINK City, the first EV to be granted pan–European regulatory safety approval, is sold across Europe, with sales and production about to start in the US and operations being developed in Asia.

THINK is also a leader in electric drive-system technology, and was the first to offer a modular and flexible EV drive-train solution in the business-to-business sector. With its Scandinavian origins and sustainability mindset, THINK is one of the most carbon-efficient car companies in the world.

m-way is the Migros platform for electromobility and a business unit of Migrol AG. With m-way, Migros remains true to its corporate values and its traditional role as a pioneer, promoting the development towards eco-friendly and sustainable mobility, and putting its own mark on it. The m-way mobility platform offers services in the areas of vehicle marketing and servicing, financial services and insurance, equipment and accessories, and also assistance.