Hybrid Electric Vehicles for Fleet Markets

Many commercial and government fleet managers are increasingly relying on hybrid electric vehicles (HEVs) to help protect their budgets from increasing fuel costs and reduce emissions of their fleets.

Fleet managers who calculate a lifetime cost for their vehicles are able to look past the higher initial costs for vehicles by looking at the overall cost including fuel and maintenance. In many areas with inexpensive fuel, these lifetime costs are still higher for hybrid vehicles than traditional vehicles, resulting in the need for grants, tax incentives or marketing benefits to justify the higher cost.

Fleet managers mandated to reduce emissions often look to HEVs to replace traditional vehicles in order to meet emission reduction requirements. As they become available, fleet managers are also interested plug-in hybrid electric vehicles (PHEVs), though concerns about vehicle size and available may limit fleet applications of these vehicles initially.

Pike Research anticipates that the fleet market for hybrid electric passenger cars and light duty trucks is expected to grow at a rate of 18% between 2010 and 2015, resulting in sales of more than 740,000 hybrid fleet vehicles worldwide in 2015. Hybrids will account for 3.7% of global light duty vehicle fleet sales in 2015, while the largest single market, the United States, will see hybrids reach 7.4% of light duty vehicle fleet sales.

This Pike Research report analyzes the opportunities and challenges for light-duty HEVs, PHEVs, and BEVs in commercial fleet markets around the world. The study examines global growth drivers and business case considerations for fleet managers, and includes detailed market forecasts, segmented by world regions and key countries, as well as profiles for key industry players.