The additions of the groundbreaking electric version and the Formula 1 superstar to what is the biggest single-day gathering of smarts are certain to add an extra dimension to the celebrations of the production milestone.
Test drives in the smart fortwo electric drive, which uses state-of-the-art lithium ion battery technology and can be charged via a standard 13 amp socket, will be available to visitors on a first come, first served basis. Lewis Hamilton will add to the excitement by presenting the winners of the ‘Most Modified’, ‘Best Kept’ and ‘Best Dressed’ smart competitions with their prizes.
Other attractions at the smart festival include smart arrows formation driving team, a display of models from the striking BRABUS tailor made collection and a host of driving games that include smart football.
The opportunity for visitors to test drive the cutting-edge model comes hot on the heels of the first London consumers taking delivery of their smart fortwo electric drive as part of the UK’s biggest electric car trial and the Plugged-in Report commissioned by smart to understand the UK perceptions around electric vehicles. The full report can be found at www.electricsmart.co.uk
“These developments make the smart festival even more of a ‘must attend’ event for admirers of the brand, whether they own a smart or not,” said Gary Savage, Managing Director, Mercedes-Benz Cars.
“From the Plugged-in Report we know that the vast majority of UK consumers are willing to both consider an electric car and lower their own carbon footprint, so having the smart fortwo electric drive available for test drive is a great way to introduce the concept to the thousands of motorists who visit the smart festival.
“smart has always been a trendsetting, forward-thinking brand and these test drive opportunities at an ever-growing event prove that once again smart is at the forefront of motoring that is stylish, fun and innovative.”
The 2010 smart festival takes place between 10am and 2pm on Saturday 4th September.