Nissan Mixim in Detroit’s Michelin Challenge Design

The Nissan Mixim, a one-off compact concept car powered by a pair of innovative “Super Motor” electric motor/generators, makes its first U.S. appearance as part of the Michelin Challenge Design™ display at the 2010 North American International Auto Show in Detroit, January 11 – 24, 2010. Now in its ninth year, the Michelin Challenge Design celebrates original creative thinking and innovation in vehicle design.

The Mixim has the same wheelbase as a production Nissan cube®, but is more than 11 inches shorter, nearly 10 inches lower and four inches wider – giving it a distinctive, aerodynamic coupe shape. The exterior styling is highlighted by LED driving lights, a wraparound windscreen inspired by the visor of a safety helmet, a dramatic angular slash running through the center of the doors and triangular side windows that link the sloping roofline with the sweptback rear hatchback.

Inside, the innovative design continues with 3-person seating – with the driver sitting in the center position flanked by passenger seats on each side. An occasional fourth seat is available in the large rear cargo area. The Mixim’s steering wheel and gauges are inspired by computer game interface design, reflecting the young, technology engaged and connected target audience for the vehicle. Diamond-shaped styling cues are also featured inside and out.

Equally engaging and innovative is Mixim’s advanced Electric Vehicles underpinnings – which include the use of compact lithium-ion batteries for an extended driving range and separate electric motor/generators driving the front and rear axles. This layout also gives the lightweight, all-wheel drive Mixim impressive acceleration and overall performance.

Nissan North America: In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and